Data management: intelligent data handling for more powerful and productive campaigns.

Introduction

Better data, better communications

The success of a marketing or mailing campaign depends on the quality of the data you use. If you want your communications to reach the right people and project the quality of your brand, you have to get the foundations right – data screening, data cleansing and data enhancement. Whether it's a heavyweight business promotion, a fundraising letter, a newsletter or a consumer offer, we have the talent, systems and insight to take any data inputs, clean them, merge and de-dupe them, customise them, check them, and deploy them. The result for you will be campaigns that deliver more responses and better outcomes.

List cleaning facilities … and a special offer!

We use a wide range of software tools to maintain compliance with statutory and 'best practice' requirements in the mailing industry. Whether your mailing is for customers or businesses, we will manage the best possible level of file dedupe, detection, profiling and enrichment. We will also ensure compliance with, and exclusions against, the following registers and others as necessary:

  • Bereavement register
  • Corporate Telephone Preference Service (CTPS)
  • Data cleansing
  • Data enhancement
  • Data merging
  • Data optimisation
  • Data profiling
  • Data screening
  • Deceased and goneaway screening
  • Duplicate records removal
  • Electoral roll
  • Fax Preference Service (FPS)
  • Mail preparation
  • Mailing Preference Service (MPS)
  • National Change of Address (NCOA)
  • Opt outs
  • Personalisation
  • Postal Address File (PAF) validation
  • Postal returns management
  • Residency verification
  • Telephone Preference Service (TPS)
  • User suppression file screening

How good is your data? Free data health check!

Your next campaign will only be as good as the data it's built on. Contact Ciconi now to arrange a free health and compliance check of your mailing list. We'll check it for dupes, consistency and errors. Then we'll provide a free analysis. It's quick. It's easy. There's no obligation. And it's totally secure. To start the ball rolling, request a call back now.


Data cleansing

Cleaner data, usable data

We have considerable experience in processing lists and data, optimising them, merging them, cleaning them, and making them more usable and effective. We know that the time we spend to make your data leaner and cleaner will be repaid in fewer returns and better success rates.

How do we achieve our exemplary results? By working with you throughout the process. We will ensure that your data is handled the way you want. We will take care to filter and optimise it to improve its accuracy, remove suppressed records and eliminate duplicates.

To ensure success we combine powerful software with the skills and experience of our team. From simple de-duplication and screening to complicated 'gone away' handling and matching against suppression lists, we will enhance and optimise the accuracy of every list. For you this means better results, lower costs per contact, and an enhanced brand image.

Our aim is to make your marketing even more effective and affordable, while delivering cleaner and more reliable data for use in future campaigns.


Data maintenance

Any data, any requirement

Our data maintenance service can handle any type of data, from bulk consumer lists to detailed business-to-business files. Certified to ISO 27001 for security, we take care of your data at all times. We can accept datasets in a range of formats from multiple sources. Then we can bring them together into one seamless, consistent and clean master list. The Ciconi combination of skill and software makes us a leader in this complex and demanding area. Our data maintenance team can do a lot more than ensure the accuracy of your data for immediate use. They can constantly improve it in the future to keep it optimised and reliable, ready to roll-out for a quick campaign or urgent communication.

Accurate, clean data is essential to effective communications and better responses. Ciconi delivers outstanding results in this vital area.


Data personalisation

Applying data to personal messaging

Ciconi’s powerful systems can take your communications far beyond conventional personalisation. If you are not satisfied with the responses you get when you add names to addresses and salutations to letters, talk to us. Not only can we optimise your records and clean your lists, but we can vary the content of every communication to match each individual’s profile. We can change the contents of every letter, we can vary the pagination of a newsletter, and tailor every copy of a brochure. This new approach to personalisation delivers astonishing results and much more powerful messaging.

Working with the data experts at Ciconi you can make every communication truly and uniquely personal to each reader.


Returns handling

Postal Returns: from problem to opportunity

Returns give an accurate snapshot of a list's accuracy and viability. When you prefer to outsource the processing of returns, our team will be happy to accept and analyse them and dispose of the documents in a secure way. We can also use returns to update your lists, if you choose, and report on any issues arising. Some of our clients ask us to use our postal address as the return address for undelivered items, and we are happy to offer this service. We can also process your returns if you choose to deliver them to us.

We can report on your returned items and use the information to help you identify issues and resolve them.