Data
Web development Personalised URLs (PURLs) Marketing Design Print Digital publishing Overview Customer logon Quote/info request Vacancies Map & directionsData is a powerful marketing tool, but the challenge of handling it often means that it remains an untapped asset. Ciconi steps through the complexity of IT, with systems that tame data and keep things simple for you - plus we take good care of your information, working with you closely and offering the highest levels of accuracy at every stage.
First we build a unique data capture screen, to your specifications. Ciconi's quality assurance procedures kick in immediately, with keying-in instructions and sample data files for your approval.
Next we capture data using a variety of processes, including tick boxes, alphanumeric codes, email addresses and free text. At this point, information is double-keyed to an accuracy level of 98% - with UK addresses generated using the Royal Mail Postcode Address File, and International addresses generated according to required formats for mailing purposes.
Once initial data is approved, Ciconi applies verification checks at each additional stage. Our quality assurance processes are standard at every level of operation. We also offer a secure, user friendly online environment in which you can access your latest survey activity, results, statistics and reports.
Data, once cleaned and prepared, is linked up to our latest printing technology, allowing personalised, targeted and variable messages to reach your audience. Bespoke online applications can also provide real time campaign analysis to help you track the effectiveness of your mailings.