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Optimism in the advertising arena

Optimism in the advertising arena

A recent survey has suggested, that for the first quarter of 2012, confidence has grown among business marketers. There has been an increase of 16% in marketers believing that financial prospects for advertising will improve – a good sign for users of direct mail. Suggestions indicate that this positivity is due to some key events happening this year – the Diamond Jubilee celebrations and the 2012 Olympics to name a few!

We are not altogether sure that this confidence has been reflected in marketing budgets however, with indications showing that overall, 22% of companies have increased budgets, whilst 21% have decreased.

Whichever way your budgets have been set, Ciconi can assist. We can get the best possible results for all types of marketing projects from e-shots to a monthly postal campaign.

Posted 2 May 2012