Artwork guidelines


To ensure your print job runs as smoothly as possible, please refer to the following guidelines before sending artwork to us. If you need help with exporting print-ready files or have any questions, please get in touch with our Customer Services team on 01487 823546 or email And don't forget, we can do the design for you too!


Our preferred way of receiving artwork is a high-resolution PDF with bleed and crop marks. Artwork that is to be printed as spreads on multiple sheets, such as brochures, catalogues and magazines, should be exported as single pages. We are also able to accept native InDesign artwork – if you wish to use this method, please ensure that it has been exported using the 'Package' option and include all images and fonts.

If you do not have InDesign and are unsure about exporting a PDF from your software, don't worry! We can help with other formats like Word documents, PowerPoint slides and Publisher files and can get them into a state suitable for printing. This can take time though, so please be aware that an extra artworking charge may be applicable.


The ideal resolution for images is 300ppi but this is only part of the story. For example, an image taken indoors with a phone in poor lighting may be high resolution in terms of how many pixels it contains but may look awful when printed. On the other hand, a well-exposed image that was taken outdoors with a high-quality camera but is only 200ppi when placed into the artwork may look fine in the printed piece. Please get in touch if you would like us to check the suitability of your images.


Supplied PDF artwork should have all colours converted to CMYK, unless you require spot colour (Pantone) printing. Otherwise, colour conversion to CMYK in prepress may result in unexpected colour changes, which you will have an opportunity to check at the proofing stage. If you require spot colour printing, please make sure that any other colours in the document are converted to CMYK so that it is clear which colours are to be printed as a spot.


Bleed is required on your artwork if you have images or block colour that will be printed right to the edge of the page. The recommended amount of bleed to add is 3mm, which will ensure that no thin white borders appear on the edge of the print when it is trimmed. Please remember to include crop marks when exporting the artwork to PDF.


To ensure that your finished print looks the way you intended, please embed all fonts in your PDF. Software such as InDesign should do this automatically. Though missing fonts tend to be flagged during pre-press checks, it is best to make sure that they are embedded to prevent delays.