Direct mail

Powerful, data-driven direct mail services from Ciconi

At Ciconi, we specialise in full-service direct mail campaigns that deliver real impact. Whether you’re planning a small, highly targeted mailing or a large-scale, high-volume distribution, we offer tailored solutions that combine design, print, data and postal expertise.

What we offer: comprehensive mailing services

Campaign planning & strategy

Campaign design and creative: Our in-house designers produce letters, forms, mailers and multi-part marketing packs that maximise engagement.

Data-driven targeting: We utilise data cleansing, screening and enhancement to improve your deliverability and response rates.

Postal cost optimisation: We advise on cost-effective postage routes by leveraging our long-standing relationships with Royal Mail, DSA providers and international distributors.

Print & personalisation

Variable data printing: We can personalise every piece of mail for maximum relevance.

Versatitlity: We produce everything from simple letters and flyers to complex multi-part mailers.

Mailing fulfilment & enclosing

Machine enclosing: Automated insertion of your print materials into envelopes, compostable polywrap or custom packaging.

Hand enclosing: For delicate, three-dimensional or bespoke items, our experienced team handles them with care and precision.

Collation, folding, barcoding and automated matching: We prepare complex mailer sets to exact specifications.

Real-stamp mailings: If you prefer traditional stamped mail, we can handle that too, giving your campaign a personal, trusted feel.

Postage & distribution

UK & international mail: We support a broad range of postal services, including Advertising Mail, Business Mail, Mailmark, direct entry and tracked options.

Cost-efficient bulk mail: Thanks to our scale, we secure negotiated discounts on postage, which we pass on to you.

Quality assurance: Throughout the mailing process, we conduct rigorous QA checks so your campaign stays on spec and on schedule.

Response handling & returns management

Response handling: We manage inbound responses using Royal Mail business reply services to make it easy for your recipients to respond.

Data capture: Our data management team captures, processes and analyses responses, helping you understand the effectiveness of your campaign.

Goneaway processing: Returned mail and “goneaway” records are handled professionally, feeding back into future data cleansing.

Post-campaign analysis

Mailing performance: After despatch, your account manager reviews the campaign performance with you. We monitor key metrics, analyse response rates and track postal efficiency.

Delivery time monitoring: Using “seed” mail items, we assess delivery times and accuracy. This insight helps us optimise follow-up mailings and refine your strategy.

Why choose Ciconi for your mailing campaign?

ISO-certified excellence

We are ISO 9001 (quality), ISO 27001 (data security), ISO 14001 (environment) and Cyber Essentials certified, so you can trust us with sensitive data and impactful campaigns.

Full-service mailing house

From design and print through to postage, response handling and data management, Ciconi offers a truly integrated direct mail solution.

Value-focused postal pricing

With our experience in negotiating with Royal Mail and DSA providers, we help you achieve the lowest possible postage costs without sacrificing delivery quality.

Expert account management

A dedicated account manager works with you at every stage from campaign planning through to review, ensuring your mailings are efficient, accurate and aligned with your goals.

Social responsibility

Through Ciconi Mail®, we support charitable causes by pooling donations from client campaigns and choosing a new small charity to receive a donation each year.

Frequently asked questions (FAQs)

Q: What sizes and formats can you handle?

A: We can process C6 to C4 enveloped mailers, polywrapped packs and everything in between. Whether it’s a simple postcard or a complex multi-part pack, we’ve got the machinery and experience to deliver.

Q: Can you personalise each mail piece?

A: Absolutely. We offer variable data printing, barcoding, automated mail matching and hand or machine enclosing – everything you need for a highly targeted, personalised campaign.

Q: Do you handle international direct mail?

A: Yes. We support a wide range of UK and international postage options, including via Royal Mail, DSA providers and other international postal distributors.

Q: How do you manage data securely?

A: Our data management team cleans and screens your lists using ISO 27001-certified processes. We handle duplicates, suppression and returns to protect both your data and your campaign results.

Q: How do you measure campaign performance?

A: We provide post campaign analysis through seed item tracking, response rate reporting and detailed account manager feedback to help refine future mailings.

Get started with a trusted direct mail partner

Ready to launch a results-driven direct mail campaign? Contact our expert team at Ciconi today on 01487 823546 or customerservices@ciconi.co.uk. Whether you’re a charity, business, educational institution or public sector organisation, we’ll deliver the full mailing service you need – from creative design to postal fulfilment.