Data cleansing and screening for better response rates
The success of a marketing or mailing campaign depends on the quality of the data you use. If you want your communications to reach the right people and project the quality of your brand, you must get the foundations right – data screening, data cleansing and data enhancement.
Certified to ISO 27001 for security, Ciconi always takes care of your data, maintaining compliance with the mailing industry’s statutory and best practice requirements. We have considerable experience processing lists and data, optimising them, merging them, cleaning them and making them more usable and effective. From simple de-duplication and screening to complicated ‘gone away’ handling and suppression list matching, we know the time we spend will result in fewer returns and better success rates. And if you choose, we can also receive, process, and securely dispose of your returns.
How good is your data?
Your next campaign will only be as good as the data it’s built on. Contact Ciconi now to arrange a free health and compliance check of your mailing list. We’ll check it for dupes, consistency and errors and give you a free analysis. It’s quick and easy, and there’s no obligation, plus it’s completely secure. To get the ball rolling, contact us now.
Ciconi data management services: cleaner data, usable data
We process data using data cleansing, enhancement, merging, optimisation and profiling, deceased and goneaway screening, duplicate records removal, electoral roll, Mailing Preference Service (MPS), National Change of Address (NCOA), PAF validation, Telephone Preference Service (TPS) and user suppression file screening.